Key Result
A Key Result is a measurable outcome (1–4 per Objective, average 2) that tells you whether you're progressing. Preferred formula: [Increase/Decrease] [Metric] from X to Y.
The best Key Results use fast-moving metrics that matter, informed by a metric tree. When targets can't be set yet, use a baseline Key Result; when direct metrics are too slow, use Proxy Metrics or see Slow-Moving Metrics. Avoid Task-Based Key Results. Stretch goals are labelled as Aspirational Targets, and each KR deserves a narrative. See also Target Setting. When you lack the insight to set a Key Result at all, do the discovery first, via Dual Track Discovery, not discovery KRs.
Weak: "Launch the new onboarding flow." That is a task; launching proves nothing changed for users.
Real: "Increase Day-7 activation rate from 31% to 45%." A baseline, a target, and a metric that only moves if the work actually worked.
How many Key Results per Objective? +
Two to four. One is usually too narrow a definition of success; five means the Objective is trying to be a department plan.
What if we cannot measure the outcome yet? +
Then you need discovery before targets, not a made-up number. Run the learning work first, and use a leading indicator or a defensible proxy while the real metric matures.
From the ZOKRI OKR Handbook, the methodology we install and maintain.
Reading about method is not the same as running it. We install this system and build the capability that stays.
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