// the comparison

OKR consulting vs OKR software

Software solves visibility: where the goals live, who updated them, what the roll-up says. Consulting solves quality: which goals get written, which get killed, and whether the leadership team can hold a hard conversation about focus. Buying the tool first is the common mistake, because a tool faithfully stores bad goals.

Matt Roberts
By Matt Roberts, co-founder, ZOKRI
Strategy & OKR consultant
OKR softwareOKR consulting
FixesWhere goals live and who can see themWhich goals get written, and which get cut
Typical triggerSpreadsheets have stopped scalingTwo quarters in and nothing has moved
What it can't doTell you the goal is a task in disguiseKeep your data tidy every week
Fails whenThe goals going in were never any goodNobody has the authority to say no
Cost shapePer seat, foreverA project, then it stops
Time to valueDays to configureOne planning cycle

The question that decides it

Look at your last quarter’s goals and ask one thing: if every single one had been fully achieved, would the business be meaningfully different?

If the answer is yes, and you simply couldn't see progress, you have a visibility problem and software will help. If the answer is no, you have a goal-quality problem, and a tool will make it faster to produce more of the same.

Most companies who ask us about software have the second problem. It's an easier problem to admit to as a tooling gap than as a leadership one, which is exactly why it survives.

What consulting is actually for, now that AI exists

This has genuinely changed. Analysis, drafting and critique are now cheap: an AI with a real methodology loaded into it will review a goal better than most managers will.

What hasn't changed is subtraction. Somebody has to make a leadership team kill goal number seven in the room, with the person who proposed it sitting there. That isn't an analysis problem and no tool has ever solved it.

So the honest split is: use AI and templates for the drafting, use a human for the deciding, and use software to keep the result visible once the first two have done their work.

If you're going to buy both

Do them in this order. Run one planning cycle properly first, on a template, with somebody enforcing the subtraction. You will end up with fewer, better goals and you will learn what your rhythm actually needs.

Then buy the tool, and buy it to fit that rhythm rather than adopting the rhythm the tool assumes. A tool bought first will quietly define your process, and you will spend the next year working around decisions a vendor made for a different company.

// asked and answered
Do we need OKR software to run OKRs? +

No. Plenty of companies run excellent OKRs on a shared document and a weekly meeting. Software becomes worth it when the number of teams makes visibility genuinely expensive, usually somewhere past six or seven teams, and when the goals themselves are already good enough to be worth tracking.

Will OKR software fix badly written OKRs? +

No. It will store them, roll them up and chart them. If a Key Result is a task with a due date, the tool will show you a very tidy percentage against a task. The quality of what goes in is a human and methodology problem.

What does OKR consulting actually deliver? +

Fewer, better goals, and a leadership team that can hold the line on them. In practice that means a written strategy page, a metrics model, a goal set that survived a real argument, and a cadence people don't want cancelled.

// go deeper
What OKR consultants are actually for, post-AI →The AI Business OS →OKR consulting at ZOKRI →Why OKRs fail →
// other comparisons
OKR coach, consultant or trainer: which do you need? →OKRs vs Hoshin Kanri →OKRs vs MBOs →OKRs vs the Balanced Scorecard →All comparisons →