Strategy sharpened, OKRs adopted, and growth that meant moving offices.
Ashley Heather leads Building Materials Nationwide. He found us by reading Force Multipliers, then engaged us to help sharpen the company's strategy and to teach and coach his teams to execute it with OKRs. This study is in his own name and his own words, and the results stay qualitative because they are his to state, not ours to inflate.
"My first introduction to Matt was reading his book, Force Multipliers. We engaged Matt and his team to help us with our strategy, and to teach and coach our teams to use OKRs to execute it. When we met him, he was not what we expected: less formal, and much more interested in our business and people than we expected. Over the weeks and months, he helped us sharpen our strategy and adopt OKRs. Both are definitely behind our much, much higher growth rate. We have had to move offices as we add more people. We have stayed in touch, and I look forward to catching up enormously."
What the engagement looked like
Strategy first. Before any goal was written, we worked with the leadership team to sharpen the strategy itself: where to play, how to win, and the choices that make both real. OKRs execute strategy; they cannot substitute for one.
Then teach and coach, not deliver and leave. We trained the teams to write and run their own OKRs, and coached them through live quarters until the capability was theirs. The point was never dependence on us.
In their tools and their way of working. The method was installed into how the company already operated, so it kept running after the engagement, which is the test that matters.
Why this study is named
Most of our case studies are sector-anonymised because the numbers belong to the client. This one is different: Ashley put his name to his words, so we publish them as given. The growth claim stays qualitative, "much, much higher", because that is how he stated it, and receipts matter more to us than rounded-up percentages.
If your strategy needs sharpening and your teams need a method they can run themselves, that is the work we do.
Talk it through with Matt →