Capture, cluster, choose
Good ideas die in three ways: never captured, captured but lost in noise, or beaten by whoever argued loudest. The Capture-Cluster-Choose pipeline fixes all three. Capture widely and cheaply, so ideas from the edge of the organisation reach the table. Cluster to find the themes and the duplicates, so you evaluate problems rather than personalities. Choose with explicit criteria: strategic fit, expected value, confidence, cost of pursuit.
Divergence before convergence
- Separate idea generation from idea evaluation; mixing them kills both.
- Score against the strategic bets, so "interesting" does not beat "important".
- Fund small experiments before big commitments, and let evidence promote ideas.
- Tell people what happened to their idea; silence is how the pipeline dries up.
Choosing ideas this way feeds directly into quarterly OKR setting: the winners become objectives and experiments, everything else waits with a reason attached.