A trusted framework for your scale-up that avoids growing pains
Pillar – Fast Growth
Metric – Sign-ups
Metric – SQLs
Metric – New Customers
Metric – Deal Conversion Rate
Metric – Average Revenue Per User / Account
Metric – Ramped Rep Count
Metric – Sales Cycle
Pillar – Great Retention
Metric – Churn
Metric – Expansion Sales
Metric – Customer NPS
Pillar – Sticky Product
Metric – Conversion To Paying From Trial
Metric – Daily / Weekly Active Users
Metric – Micro Conversions e.g. Invited Users, Uploaded File
Metric – Bugs
Pillar – Happy Employees
Metric – Employee NPS
Metric – Internal Referral Rate
Metric – Employee Retention Rate
Metric – Glassdoor Ratings
Deal Conversion Rate
Average Revenue Per User / Account
Ramped Rep Count
Conversion To Paying From Trial
Daily / Weekly Active Users
Micro Conversions e.g. Invited Users, Uploaded File
Internal Referral Rate
Employee Retention Rate
There are not many scale-ups that have not used OKRs so we will not give you the 101 of OKRs here. You can learn about OKRs more here if they are new, and if you’ve struggled with OKRs, this is a good video about common OKR mistakes to watch.
Here are some examples that build on the building blocks we’ve been through.
What About Culture, Wellbeing & Personal Development?
You’re right. When you’re a start-up the culture is defined and lived by founders and everyone gets to see it and live it as well. As you scale then it is harder to learn and monitor. Don’t worry, we’ve a solution for that.
Wellbeing is also critical. If you’re going to be a talent fuelled people business then looking after the wellbeing of employees is critical. We have a unique wellbeing monitor solution inside ZOKRI to help here as well.
And finally, Personal Development. Talent needs to be developed, and if you’re not you might lose it. So Quarterly PDPs are much better than annual appraisals. Which again are covered in a better way than what’s out there right now.
Want to know more about how ZOKRI can work for you? Book a meeting now.