Setting and sharing your Mission and North Star Metric provides the motivation, guidance and focus you need.
Great Mission Statements answer the questions:
LinkedIn Mission Statement: To connect the world’s professionals to make them more productive and successful.
Uber Mission Statement: Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers.
Your Mission goes brilliantly with your North Star Metric – the single KPI that captures the core value that you provide customers.
Here are some examples:
Slack: Daily Active Users (DAU)
Uber: Weekly Rides
Medium: Total Time Reading
Airbnb: Nights Booked
Why don’t you create and share yours, along with your KPIs, OKRs and the Tasks you’re doing to achieve your goals in ZOKRI and provide the focus, ambition, alignment, and focus that makes a great company world-class.