Hubspot is now more than a Marketing Automation System, it manages your Sales Pipeline, has Customer Service features, and even has Analytics capabilities similar to Google Analytics.
With so many Marketing and Sales teams trusting Hubspot to grow their pipelines, we wanted to ensure it was easy to create great Key Results with their data.
Success couldn't be easier
Creating Key Results using Hubspot data or Dashboards of KPIs is really easy. The hardest thing is deciding what to measure.
More deals faster
Marketing & Sales Working Together
Here is an example OKR that’s 100% powered by Hubspot that would focus on the Sales and Marketing teams getting more deals in, faster.
Our best sales quarter ever
Generate 800 MQLs this Quarter Qualify to Buy 400 prospects this Quarter Close 120 new deals this Quarter Close $150K of New MRR this Quarter Reduce our Sales Cycle to 25 Days
Lead individuals to success
Bottom-up OKRs for your Reps
You could then use Child OKRs to break this down to an individual Sales Rep by using the Deal Owner Filter.
Progress your way
Last Value, Sum, and Average Targets
There are a number of ways to set a target and calculate progress. You can create a Target based on the sum of the weekly or monthly values, for example, you might want to Qualify to Buy 400 prospects this Quarter and have set up the KPI to fetch that data weekly from Hubspot. ZOKRI will then sum every weeks data during the Quarter towards that goal and report progress towards that goal as part of the Key Result.
Or perhaps the goal is to ensure an average of 25 Demos a week are completed. Set the Calculation method to Average and you’re good to go.
Finally, if the target is to reduce the Sales Cycle to 25 Days by the end of the Quarter, then you could use the Last Value setting.
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Use example OKRs, our library of OKRs, or add you own to see ZOKRI in action.