Having well defined and aligned
OKRs provides focus. But then you need to execute. Using your most expensive and impactful asset - people, the best way you can.
What’s proven to work in SaaS is the Growth Hacking methodology. Here you describe units of work (Initiatives), define what success looks like, then execute, learn, and repeat.
We’ve taken Growth Hacking approach and evolved it into Growth Initiatives.
Create & Manage The Ultimate Growth Initiative Library
ZOKRI comes with hundreds of Growth Initiatives that are proven to increase leads, MQLs, SQLs, sign-ups, and upgrades.
These are categorized by team, funnel stage, growth levers, and tagged.
We also want you and your teams to add their own, plus suggest Growth Initiatives to other teams as different perspectives often result in different and often amazing ideas.
Move Growth Initiatives from Not Yet Run, to Up Next, Active and Complete. Making it easy to see what’s being worked on, what’s going to be done next, and what could be done if you had more time and resources. And because you’re agile, you can even Pause and Abandon Initiatives.
Employees Leave, Learnings Should Not
Everyday employees are learning about what works, what should not be repeated, and what to change next time, should an Initiative be repeated.
For example, ZOKRI have just exhibited at a SaaS conference, and the on-screen presentation was great. The giveaways were a waste of time and money.
Usually this learning would get forgotten and leave the business when the people who executed the Initiative left. But not in ZOKRI. This gets captured, used, and added to.
This helps new people get up to speed faster, and existing team members to continuously evolve and improve their performance.